FY16 November Development & Marketing Manager Report


  • GiveMN brought in 114 gifts totaling $9,650! Although we did not hit our ambitious goal of $12,000 (we have never hit $10,000 in the past), we are happy with the mix of renewed gifts, lapsed donations, new contributions, plus a $1,000 Golden Ticket received in one day. Great responses to the photo and video used to promote the day.

  • Cantus HSR Alumni program
  1. So far, we’ve received 7 gifts totaling $600

  • Direct Mail #1 scheduled to hit homes December 2
  1. Segmented donor lists to create a more personalized and specific ask amt

  • Annual Fund totals thus far:
  1. As of 11/18/15: $26,661
  2. At this time last year: $24,266

  • Development Dashboard
  1. Joey and Carly are working together to assign a “source” with each donation. This process will make reporting more accurate in order to compare the year-to-year success of each campaign (GiveMN vs. single ticket donations vs. Direct Mail appeals, etc.)
  2. Many gifts are listed as “General” on this dashboard due to no source assignments at the beginning of the season (hence 0 gifts listed next to season order donations)
 
2015-2016 Season
  • Subscription sales as of 11/19/15:
  1. 539 subscriptions; $52,476 in revenue; 55% are 3-concert packages
  • At this time last year:
  1. 480 subscriptions; $47,520 in revenue; 66% were 3-concert packages
  • At the end of last year:
  1. 486 subscriptions; $45,720 in revenue; 67% were 3-concert packages

  • Christmas with Cantus
  1. 63% to goal: about 400 tickets and $11K more than this time last year
  2. Postcards hit mailboxes this Wednesday
  3. The following locations consistently sell well: Westminster (currently 92% to goal), Ordway (70%) and St. Thomas (81%)
  4. Trying to build audiences in Stillwater, Wayzata, Apple Valley and Edina
  1. We sent a postcard to everyone in our database from these towns,
  2. Carly delivering posters to churches and businesses in these towns on Friday, Nov. 20
  1. Join Brock Metzger and participate in the fun challenge by continuing to invite friends and family to our performances! Your excitement and passion for Cantus is contagious.

  • Would You Harbor Me?
  1. 39% to goal; single tickets extremely low compared to last year
  2. Will continue to place posters in venues and around town
  3. Gain interest by working on group sale tickets
  4. Added exposure and potential press with an additional free concert and lunch for the homeless community at the downtown library in April (more details to come)
  5. The Street Song Choir (homeless community choir) will also plan to perform a couple of songs before, at least, the Ordway concert

  • Covers
  1. 33% to goal; 92 single tickets sold (slightly short of this time last year)
  2. Increased marketing efforts to boost excitement in the Spring; more detailed definition of the title “Covers”

  • Overall
  1. 55% to total ticket sale goal for the season