FY16 February Development & Marketing Manager Report

Development
  • Individual Giving thus far:
  1. As of 2/18/16: 550 gifts totaling $73,342 (64% to goal)
  2. This time last year: 459 gifts totaling $55,224 (55% to goal)
 
  • Sent our first e-newsletter to 11,000+ households last Friday
  1. A bit of a challenge and learning curve as we switched from Constant Contact to PatronMail (saving $110/month by switching to PatronMail)
  2. Received great feedback from Board and friends of Cantus; 30% open rate (average for Arts Organizations: 27% according to industry standard)
  3. Had one individual call, curious about buying a table of 10 at Cantus Idol after reading about it in newsletter
  4. Will add a section on making a donation to the following newsletters
 
Cantus Idol
  • Board and last year’s Sponsors will receive personalized letter and order form in the mail this week; Public sales will begin March 14!
  • See detailed write-up of progress in board packet
 
2015-2016 Season
  • Would You Harbor Me?
  1. 42% to goal
  2. Ads with MPR News, Ordway and TCGMC appearing late Feb-March
  3. Sent email to local churches and local service organizations with info and concert dates to promote ticket sales
  4. Collaborating with St. Stephen’s in preparation for a free concert at HC Downtown Library on April 11 for individuals who have experiences homelessness or are homeless (goal: ~150 guests); looking into media coverage at the event to build awareness of access work and the second weekend of performances
 
  • Covers
  1. 32% to goal
  2. Great news: received a promotional sponsorship with Summit Brewery! (For more information, see detailed write-up in board packet)
  3. Increased single ticket goal by $5,000 based on sponsorship with Summit
 
  • Overall
  1. 72.5% to total ticket sale goal for the season