Development & Marketing Manager's Report

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Development & Marketing Manager Report
 
Thank-a-thon
  • THANK YOU! The thank-a-thon was a huge success; there was such great energy in the room.
    • Thanks especially to Brock and Jonathan for your help organizing and providing sustenance!
  • Together, we made 540 phone calls to Cantus donors and subscribers.
  • Next year: I’d like to consider hosting something similar in January (rather than November) to thank our end-of-year donors. An immediate call tied to a specific gift will make the impact of the call go even further by eliminating the implicit solicitation and directly enhancing a single giving experience.
 
Development
  • Individual Giving for FY18:
    • As of 11/21/17:
      • Total received: $35,377
      • Pledged: $17,600
      • 37% to goal
    • So far this year, we have 214 individual/household donors.
      • 47 donors gave a first time gift. 38 donors have a past giving history, but didn’t give last year. 129 donors gave last year and this year.
  • Individual Giving this time last year:
    • As of 11/21/16:
      • Total received: $34,911
      • Pledged: $3,855
      • 27% to goal
  • GiveMN
    • We received 70 gifts totaling $5,755.
    • This puts us about $1,000 behind last year, but follows a trend of decreased giving via GiveMN.
 
2017-2018 Season Tickets
  • Subscriptions
    • As of 11/21/17: $44,530
      • Goal: $52,000
    • This time last year: $43,672
    • I’ve rented a small mailing list of arts patrons not in our database who will receive our season brochure in early December.
  • Christmas with Cantus
    • As of 11/21/17: $53,802
      • 58% to goal
    • This time last year: $47,486
      • 53% to goal
    • I’ve initiated a Goldstar deal for performances in Wayzata, Edina, and Fridley. Goldstar promotes live arts performances in return for a commission on discounted tickets. (For example, we’re offering 50% off a specific number of tickets via Goldstar, and Goldstar will take 10% of that revenue.)
    • If you know of a high-traffic, public space that could use a “Christmas with Cantus” poster, we have a limited number available for you to take with you after the meeting!