Development & Marketing Manager's Report

4._development___marketing_managers_report.pdf
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Development & Marketing Manager Report
FY19 – November 20, 2018

Thank-a-thon

Thanks for your help in connecting with donors again this year! I felt that we had success overall, but please let me know if you have any feedback or ideas for the future.

Development

Individual Giving for FY19:
- As of 11/20/18:
  - Total received: $43,213
  - Pledged: $5,595
  - 32% to goal
Individual Giving this time last year:
- As of 11/20/17:
  - Total received: $34,852
  - Pledged: $17,775
  - 36% to goal
The second direct mail appeal letter will hit households in mid/late December with a series of fundraising emails going out around that time as well.

Alone Together

As of 11/20/18 (final numbers):
- Total: $23,361
- 767 tickets sold
Last year:
- Total: $23,106
- 781 tickets sold
Advertising and PR: MN Opera & Cowles Center program book ads, MPR on-air and web promotion, postcards, StarTribune feature in Sunday Variety section (huge photo), StarTribune “Best Classical Concerts this Week”, Minnesota Monthly “Weekend Best Bets”, Pioneer Press opening night review

Christmas with Cantus

As of 11/20/18
- Total: $41,277
- 1387 tickets sold
As of 11/22/17
- Total: $53,802
- 1872 tickets sold
The difference here could have to do with the postcard hitting later than I wanted. Historically, the week immediately after Thanksgiving is usually a busy one in terms of ticket sales, so I’ll be watching to see if we can catch up to last year’s pace. We’ve seen a nice uptick just this week – selling just under $3,500 in tickets between Monday and Tuesday.

2018-2019 Season Tickets

VISION