Development & Marketing Manager's Report

4._development___marketing_managers_report.pdf
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Development
  • A huge thank you and congratulations goes to Wendy, Joe, and Zac for securing a $5,000 pledge during a donor lunch earlier this week!
  • Individual Giving for FY18:
    • As of 10/27/17:
      • Total received: $21,630
      • Pledged: $17,775
      • 27% to goal
    • Many thanks for your generous support during the past three months! Board gifts/pledges currently total $16,425.
  • Individual Giving this time last year:
    • As of 10/20/16:
      • Total received: $19,275
      • Pledged: $3,970
      • 18% to goal
  • Thursday, November 16 is Give to the Max Day
    • Cantus will participate with modest outreach to donors, given the fee structure involved.
 
 
2017-2018 Season Tickets
  • Thanks so much to those of you who helped move subscriptions during this month’s concert run!
  • Subscriptions
    • As of 10/27/17: $43,990
      • Goal: $52,000
    • This time last year: $42,970
  • Discovery of Sight
    • Gross total: $24,039
    • Goal: $26,475; Variance: $2,436
    • You’ll notice that single ticket sales ended at 99% to goal while subscriptions lagged.
    • Also note that last year’s fall show grossed $23,186.
    • Did Cantus/Sweet Honey sales have an impact on low attendance (similar to the effect of Cantus/Chanticleer)? At least partially. Time spent marketing Sweet Honey meant marketing for Discovery of Sight was less front and center.
    • Good news: we received a complimentary review from Terry Blain of the Star Tribune – as well as a feature on the front page of the Star Tribune’s Variety section.
  • Single Tickets
    • To minimize empty seats for future shows and help grow our audience, I’m exploring a Goldstar ticket offer, beginning with Christmas with Cantus. Goldstar is a service similar to Groupon – offering promotional power in exchange for a group of discounted tickets.
 
Thank-a-thon
  • The Engagement Committee has set aside two consecutive evenings for telephoning and thanking Cantus donors and subscribers – and we’d love your help! Mark your calendars for Monday, November 20 and/or Tuesday, November 21 beginning at 6pm.
  • The calls will be simple: just a quick thank you for your support. I’ll provide bullet points.
  • Please RSVP to me if/when you’re available!