Development & Marketing Manager's Report

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Development & Marketing Manager Report
FY19 – November 20, 2018
Thank-a-thon
Development
Alone Together
Christmas with Cantus
2018-2019 Season Tickets
FY19 – November 20, 2018
Thank-a-thon
- Thanks for your help in connecting with donors again this year! I felt that we had success overall, but please let me know if you have any feedback or ideas for the future.
Development
- Individual Giving for FY19:
- As of 11/20/18:
- Total received: $43,213
- Pledged: $5,595
- 32% to goal
- As of 11/20/18:
- Individual Giving this time last year:
- As of 11/20/17:
- Total received: $34,852
- Pledged: $17,775
- 36% to goal
- As of 11/20/17:
- The second direct mail appeal letter will hit households in mid/late December with a series of fundraising emails going out around that time as well.
Alone Together
- As of 11/20/18 (final numbers):
- Total: $23,361
- 767 tickets sold
- Last year:
- Total: $23,106
- 781 tickets sold
- Advertising and PR: MN Opera & Cowles Center program book ads, MPR on-air and web promotion, postcards, StarTribune feature in Sunday Variety section (huge photo), StarTribune “Best Classical Concerts this Week”, Minnesota Monthly “Weekend Best Bets”, Pioneer Press opening night review
Christmas with Cantus
- As of 11/20/18
- Total: $41,277
- 1387 tickets sold
- As of 11/22/17
- Total: $53,802
- 1872 tickets sold
- The difference here could have to do with the postcard hitting later than I wanted. Historically, the week immediately after Thanksgiving is usually a busy one in terms of ticket sales, so I’ll be watching to see if we can catch up to last year’s pace. We’ve seen a nice uptick just this week – selling just under $3,500 in tickets between Monday and Tuesday.
2018-2019 Season Tickets
- As of 11/20/18:
- Total: $48,731
- Last year as of 11/22/17:
- Total: $44,530