Development & Marketing Manager's Report

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Development
2017-2018 Season Tickets
Thank-a-thon
- A huge thank you and congratulations goes to Wendy, Joe, and Zac for securing a $5,000 pledge during a donor lunch earlier this week!
- Individual Giving for FY18:
- As of 10/27/17:
- Total received: $21,630
- Pledged: $17,775
- 27% to goal
- Many thanks for your generous support during the past three months! Board gifts/pledges currently total $16,425.
- As of 10/27/17:
- Individual Giving this time last year:
- As of 10/20/16:
- Total received: $19,275
- Pledged: $3,970
- 18% to goal
- As of 10/20/16:
- Thursday, November 16 is Give to the Max Day
- Cantus will participate with modest outreach to donors, given the fee structure involved.
2017-2018 Season Tickets
- Thanks so much to those of you who helped move subscriptions during this month’s concert run!
- Subscriptions
- As of 10/27/17: $43,990
- Goal: $52,000
- This time last year: $42,970
- As of 10/27/17: $43,990
- Discovery of Sight
- Gross total: $24,039
- Goal: $26,475; Variance: $2,436
- You’ll notice that single ticket sales ended at 99% to goal while subscriptions lagged.
- Also note that last year’s fall show grossed $23,186.
- Did Cantus/Sweet Honey sales have an impact on low attendance (similar to the effect of Cantus/Chanticleer)? At least partially. Time spent marketing Sweet Honey meant marketing for Discovery of Sight was less front and center.
- Good news: we received a complimentary review from Terry Blain of the Star Tribune – as well as a feature on the front page of the Star Tribune’s Variety section.
- Single Tickets
- To minimize empty seats for future shows and help grow our audience, I’m exploring a Goldstar ticket offer, beginning with Christmas with Cantus. Goldstar is a service similar to Groupon – offering promotional power in exchange for a group of discounted tickets.
Thank-a-thon
- The Engagement Committee has set aside two consecutive evenings for telephoning and thanking Cantus donors and subscribers – and we’d love your help! Mark your calendars for Monday, November 20 and/or Tuesday, November 21 beginning at 6pm.
- The calls will be simple: just a quick thank you for your support. I’ll provide bullet points.
- Please RSVP to me if/when you’re available!