​Development & Marketing Manager's Report

fy18_march_report.pdf
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Development
  • Individual Giving for FY18:
    • As of 3/22/18:
      • Total received: $95,392
      • Pledged: $3,650
      • 69% to goal
  • Individual Giving this time last year:
    • As of 3/22/17:
      • Total received: $81,492
      • Pledged: $3,960
      • 66% to goal
  • Next appeal letter will hit households within the next week or so.
    • New: This mailing includes a survey segment for donors who have given already this fiscal year. My hope is to collect information about why people give and how they respond to our fundraising strategies. I’ve included a copy of the survey in your materials.
 
2017-2018 Season Tickets
  • For the Beauty of the Earth
    • Total as of 3/22/18: $18,226
      • 57% to goal
    • We’re tracking behind last year – however, last year’s spring show opened on March 31.
    • Postcard advertisement hit households this past week.
    • Print ads are/will run in SPCO program books, Twin Cities Gay Men’s Chorus program books, and Schubert Club program books. MPR will advertise on air and online.
    • Minnesota Land Trust has promoted “For the Beauty” in their March newsletter and will set up a table in the lobby of Twin Cities concerts to provide insight about the particular conservation issues facing Minnesota.
 
  • Covers: A Pop Concert
    • Thanks to Kevin Stocks for his help brainstorming alternatives to the Summit Brew Hall event that we’ve held the past two years. We’re currently considering new partnerships to help us promote the Covers run.
 
 
Cantus Idol
  • Monday, May 14 at 5:30pm at ARIA
  • Total as of 3/22/18:
    • 185 tickets sold; $24,275
  • Goal: 350 tickets sold
  • Total this time last year:
    • 159 tickets sold; $22,925
  • We’ll be following up with past ticket buyers soon to encourage attendance.
  • The committee and I are working to tie up loose ends for auction items. A huge thank you to those of you who contributed to help us secure a hotel stay with our travel package!
  • If you know anyone in your network might be compelled to make a gift of $5,000 or $2,500 before the event as a ‘seed donor’ to our fund-a-need, please talk to me, Joe, or Brock!