Development & Marketing Manager's Report
| 4._development_and_marketing_managers_report.pdf |
Development
2017-2018 Season Tickets
Cantus Idol
- Individual Giving for FY18:
- As of 1/17/18:
- Total received: $87,922
- Pledged: $4,250
- 64% to goal
- So far this year, we have 397 individual/household donors.
- 95 donors gave a first time gift.
- 58 donors have a past giving history, but didn’t give last year.
- 244 donors gave last year and this year.
- As of 1/17/18:
- Individual Giving this time last year:
- As of 1/18/17:
- Total received: $72,130
- Pledged: $4,190
- 59% to goal
- As of 1/18/17:
- End of Calendar Year Notes
- I’ve created a new category on my Individual Giving report for Major Gifts. I’m defining these as gifts received in response to a personal solicitation.
- The two gifts currently listed on this month’s report would have otherwise been categorized under Direct Mail 2 – EOY.
- You’ll notice that the total number of gifts increased for both the first and second direct mail appeal letters. Overall, we saw a 24% increase in the number of gifts for these mailings.
- Giving Online vs. Giving via USPS
- Direct Mail 1/Pre-Thanksgiving Campaign: 12 gifts online; 69 gifts via mail
- Direct Mail 2/End of Year Campaign: 47 gifts online; 79 gifts via mail
- Cause for Caution: While we ended the year in a strong position, we’ll be watching closely to see how the new tax law impacts giving in the second half of our fiscal year.
- I’ve created a new category on my Individual Giving report for Major Gifts. I’m defining these as gifts received in response to a personal solicitation.
2017-2018 Season Tickets
- Subscriptions
- Subscriptions are no longer on sale – since we’ve finished our second concert run of the season.
- FY18 Total: $44,470
- Goal: $52,000
- The variance will now need to be made up in single ticket sales.
- FY17 Total: $44,246
- Christmas with Cantus
- Total: $98,522
- 107% to goal
- Plus, $8,506 in additional revenue from Hamline Church will be categorized as a self-booking.
- FY17 Total: $83,951
- 92% to goal
- This year was Cantus highest grossing Christmas with Cantus (excluding All Is Calm).
- Total: $98,522
Cantus Idol
- Monday, May 14 at 5:30pm at ARIA
- The Idol Committee met earlier this month and is especially focused on the following:
- Filling tables by reaching out to former table-buyers and sponsors
- Reimagined auction items
- Securing caterer (CRAVE)
- Ensuring fund-a-need donors
- If you know anyone in your network might be compelled to make a gift of $5,000 or $2,500 before the event as a ‘seed donor’ to our fund-a-need, please talk to me, Joe, or Brock!