FY17 November Development & Marketing Manager Report

FY17 – November 28, 2016
 
Development
  • GiveMN brought in 78 gifts totaling $5,956. This was down from $9,650 last year. Potentially due to: one less email sent out this year (3 emails sent), no “Golden Ticket” rewarded to Cantus this year, the website had issues, and, hopefully, more individuals choosing to give directly to Cantus
    • On Give to the Max Day, we did receive $3,650 in gifts through our website or mail
 
  • Individual Giving for FY17:
    • As of 11/21/16: $34,911 (__% to total goal)
    • At this time last year: $26,661
 
  • Direct Mail #1 scheduled to hit homes December 2
    • Segmented mail house lists by: last year donors, lapsed donors, Idol supporters (but not AF donors), and ticket buyers who have never donated
    • Sending personalized and in-house letters to last year donors of $750+, Cantus alumni, and recurring donors (asking them to increase their monthly amount)
 
2017 Cantus Idol
  • May 8, 2017 at ARIA
  • Booked hosts Maria Jette and Dan Chouinard
  • Brock and Marit leading the Cantus Idol committee. Primary goals:
    • Secure 300 reservations
    • Identify “seed donors” to encourage large(r) gifts during the Fund-a-Need
    • Identify potential sponsors to bring down expenses
  • Seeking new live auction ideas and suggestions for at least one $5,000 corporate sponsor (please supply potential leads)
 
2016-2017 Season
  • Cantus and Chanticleer in Concert
    • Stats from MPR (doesn’t include radio listeners – impossible to track):
      • Facebook Live concert: 10-second+ viewers = 23,217
      • Facebook Live concert: At the peak time there were 1,562 viewers
      • Limited time “Ave Maria” on YouTube received 32,600+ views
 
  • No Greater Love Than This
    • Final: 867 tickets totaling $23,186 (fell short by $8,554)
    • Last year (The Four Loves): 1166 tickets totaling $29,642 (fell short by $7,208)
 
  • Christmas with Cantus
    • 1681 tickets totaling $47,486 (53% to goal)
    • This time last year: 1756 tickets totaling $46,214 (63% to goal)
      • This years goal is our highest CWC goal yet with eight performances
    • Live MPR broadcast Thurs, Dec. 15 at 11am at MacPhail (moved from Westminster)
    • Postcards will hit mailboxes this week
    • Following locations selling well: St. Thomas, MacPhail, Ordway, Colonial
    • Carly will deliver posters to venues and around Fridley, Stillwater, Apple Valley
    • Please help spread the word! Click “attend” and invite others to our Facebook event page!
 
  • America Will Be!
    • 496 tickets totaling $13,026 (38% to goal)
    • This time last year (Would You Harbor Me?): 492 tickets totaling $14,397 (39% to goal)
    • Heightened interest in this performance, we believe, due to this political year and interest in hearing how the ensemble will tackle the topic of civil rights through the lenses of race, gender, and sexual orientation
    • Singers are discussing possibly collaborating with other choirs around the community (similar to MCTC and StreetSong last year)
 
  • Covers
    • 408 tickets totaling $11,820 (21% to goal)
    • Hoping for excitement surrounding Sgt. Pepper’s 50th anniversary
    • Talking with Electric Fetus about an short on-site performance to help promote the show
    • Conversation with Summit in December to discuss continued partnership/sponsorship
 
  • Our “Songs of Travel” Chamber Concert Series will run July 18-19 at the American Swedish Institute and The Museum of Russian Art. 7:00pm. Tickets will cost $20 and on sale in December.
    • The Germanic-Institute is no longer able to host us on July 20. We are seeking a new “travel-themed” venue in St. Paul. Suggestions? Please contact Carly.