FY17 October Development & Marketing Manager Report

Development & Marketing Manager Report
FY17 – October 24, 2016
 
Development

• Individual Giving for FY17:
  • As of 10/20/16: $19,275 (15% to total goal)

 

• Engagement Committee helping with phone calls with major donors from last fall to make a connection and to encourage them to renew their gift this year
• Thursday, November 17 – Give to the Max/GiveMN Day
  • Support Cantus and your favorite local nonprofits on this annual day of giving

 
2017 Cantus Idol

• May 8, 2017 at ARIA
• Booked hosts Maria Jette and Dan Chouinard
• Brock and Marit leading the Cantus Idol committee. Primary goals:
  • Secure 300 reservations
  • Identify “seed donors” to encourage large(r) gifts during the Fund-a-Need
  • Identify potential sponsors to bring down expenses
• Seeking new live auction ideas and suggestions for at least one $5,000 corporate sponsor (please supply potential leads)

 
2016-2017 Season

• Cantus and Chanticleer in Concert
  • Total revenue = $121,999.50
  • Total expenses = $49,466.53
  • NET = $72,532.95 ($5,778.47 more than budgeted!)
  • The performance sold out one week before the concert! Reviews from the press:
    • Pioneer Press: http://www.twincities.com/2016/10/03/cantus-chanticleer-review/ (“This may have been the Twin Cities area’s quintessential celebration of the human voice this year, and the choral-crazy crowd sent the 20 men off by raising their own voices in cheers and whoops akin to what might have been found across downtown Minneapolis at the Vikings game.”)
    • MinnPost: https://www.minnpost.com/artscape/2016/10/black-film-festival-coming-includes-fashion-show-tribute-prince (“It was splendid, sublime, exhilarating and thrilling.”)
  • Initial stats from MPR from the Live Facebook Broadcast:
    • During the concert as fed into Facebook Live: average of 1100-1500 viewers at any one time
    • Estimate that ca. 20,000 viewers spent at least ten seconds with Facebook Live feed; some much more time than that
    • Audience from UK, Australia, Japan, many of the 50 United States
    • After the concert, the Biebl "Ave Maria" had ca. 15,000 views on YouTube before we had to pull it down, per rights

 

• No Greater Love Than This
  • Preview on TPT’s “Almanac” and a glowing review by Terry Blain from Star Tribune: http://www.startribune.com/cantus-opens-season-with-beautiful-music-on-horrors-of-war/397333921/
  • Marketing efforts has remained consistent, but ticket sales for this fall show and for season packages have been very disappointing. Possible reasons behind this:
    • Season announced two weeks later than usual due to change with Romeo & Juliet
    • The timing and higher price for Chanticleer tickets left some people deciding between that show or our fall show
  • Will likely fall short of goal for the fall show by $10,000

 

• Subscription sales as of 10/20/16:
  • 423 subscriptions; $42,610 in revenue; 54% are 3-concert packages

• At this time last year:
  • 535 subscriptions; $52,132 in revenue; 54% are 3-concert packages
• Joey and Carly made phone calls to individuals who subscribed last year but haven’t yet this year. Most common responses:
  • Left voice messages – haven’t heard back;
  • Out of town too much this year and cannot commit to dates;
  • Not interested in the programming.

 

• Our “Songs of Travel” Chamber Concert Series will run July 18-20 at the Germanic American Museum, American Swedish Institute, and The Museum of Russian Art. Tickets will cost $20.