Development & Marketing Manager Report

Development
  • Individual Giving for FY17:
    • Received as of 6/23/17: $110,284 (with pledges receivable: 90% to goal)
    • At this time last year: $88,680 (77% to goal)
  • Final EOY direct mail will be sent next week.
  • Final EOY postcard reminder will be sent in mid/late-July.
  • Engagement Committee will help coordinate board phone calls to those who gave last year, but not this year.
 
2016-2017 Season
  • Covers
    • Overall Covers ticket sales landed at 82% to goal.
      • Two possible contributing factors: we had an ambitious goal after last year’s success, and we received slightly less press.
  • Songs of Travel Chamber Concerts
    • As of 6/23/17: 144 tickets totaling $2,778 – Buy your tickets now!!!
    • Advertised online, in program books, on ASI and TMORA newsletters, and planning a postcard to hit immediately after the July 4 holiday. Press release was sent this week.
    • SPONSOR: Fredrikson & Byron Law Firm
 
2017-2018 Season
 
EPK
  • Because all singers will be returning next year, we’ve decided to forgo the expense of a photo shoot. AAM has requested that we still create a promotional video, however, for the 2018-19 touring show tentatively titled “Stranger.”
  • We’ll be filming at the MacPhail Center in early July.